 Yili’s Well-known Pursuit of Excellence
Inner Mongolia Yili Industrial Group Co., Ltd. is the market-leading dairy products manufacturer with the broadest product line in China. As the only dairy producer that can meet the requirements of the Olympic Games and World Expo. Yili Group was appointed as dairy products provider of Beijing Olympic Games and Expo 2010 Shanghai.
Yili consists of five business units: liquid milk, ice cream, milk powder, yogurt and raw milk. With more than 130 branches and subsidiaries nationwide, the company provides more than 1,000 varieties of Yili brand products such as popsicle, ice cream, milk powder, milk tea powder, asepsis milk, yoghurt and cheese.
Over the past half century, Especially the recent decade, Yili has persevered in enormous effort to maintain the safety and nutrients of its dairy products to provide the nutrition most suitable for Chinese. Yili keeps its world-class production standard in the highest caliber to lead its consumers to the healthier and happier life.
Due to their unique flavor and nutritional value, products like Satin organic milk, Shu Hua low-lactose nutrition milk, Chang Qing yogurt, JinLingGuan Infant formula and Chocliz ice cream have become consumers’ all-time favorites . Yili has constantly strived to produce quality products. The illustrious journey has been witnessed by consumers and the market, like a lanneret from the farm soar in the sky.
Provider of healthy products
Best dairy farms – Produce the highest-caliber dairy products
For years, with the development strategy priorities on “control of farms”, Yili Group has always been devoted to making huge investments in farm infrastructures. As a result, it has become the first Chinese dairy producer to have a network of dairy farms spread all across China.
At present, Yili is the only dairy product producer that possesses three major dairy farms in Tianshan of Xinjiang, Hulunbeier and Xilinguole of Inner Mongolia. In addition, it has the largest high-quality dairy farm in China and many other top-quality farms.
On top of this, in the coming years, Yili will push forward the establishment of dairy farms that vary in size. In her dairy farm expansion future plan, priority will be given to the company-owned dairy farms, while at the same expanding other farm development models including independent dairy farms, joint dairy farm with partners and large pastures. By doing so, Yili Group can upgrade the dairy farms across the board. High-quality natural pastures and the scientific layout of dairy farms can assure high quality and stable supply of raw milk.
Excellent Quality Wins Everyone’s Trust
As the leading dairy producer in China, food safety has always been her utmost concern. Yili has put continuous effort to enhance food safety in the production and operation procedures and upgrade service awareness. Yili has also been aggressive in innovating and optimizing its products and management standards,117 tests of raw milk, 899 tests of raw and auxiliary materials and packages, the GPS tracing system to monitor the entire logistic process have become the benchmark of quality management in the industry, therefore Yili gains the confidence of hundreds of millions of consumers.
Yili Group has the highest quality standard system and management regulations in the world -class quality control system and management regulations. It is the first Chinese dairy producer that introduced the ISO9001 certification, ISO22000 food safety management system certification, the Green-Product Attestation and ISO14001 environmental management system certification. Yili also guarantees the Zero Quality Defect in quality management. Besides, it is also the first Chinese dairy producer that was awarded with HACCP certification.
Build Championship Quality by partnering with the Olympics
In November 2005, Yili passed all the world-standard tests and became the first and only Chinese dairy supplier for the Olympics Games。
The 3-year preparations and service for Beijing Olympics have upgraded Yili in all aspects, including the production technologies, quality control, logistical service, corporate culture and brand image, thus establishing the new core competitive edge for Yili. With its excellent performance and experience gained in serving the Beijing Olympics, Yili has stepped onto the international stage. And such experience prepared Yili to serve the next world event held in China, the Shanghai World Expo.
Making top quality contributions to the Shanghai World Expo
On May 25, 2009, a few months after Yili provided the best service for the world-astounding Beijing Olympics, the dairy producer went into partnership with the 2010 Shanghai World Expo depending on its overall competitive advantages, including trustworthy quality, widest distribution network, outstanding & innovative technology, good enterprise profile for social responsibility. It is the sole dairy producer that met the World Expo standards and provided dairy products for the Shanghai World Expo.
During the Shanghai World Expo, Yili provided world-class dairy products for 73 million visitors from all parts of the world. The exclusive Yili dairy products for the World Expo，including liquid milk, milk beverages, yogurt, ice cream and milk powder, won great reputation from local and overseas visitors.
On the Expo Site, thousands of local and overseas visitors, including special groups of people, were deeply enriched by the splendor, humanism and greenness of Expo from the sincere and considerate services of Yili Group. These services include the Life & Sunshine Pavilion, the first of its kind specially designed for the disabled, the Happy Bay--an entertainment garden targeting at children, and the Mum & Baby Service Center scattered at each corner of the venue of Expo 2010 Shanghai.
Advocate of healthy living
Build Chinese Nutrition by depending on research
Yili always values the power of science and research so it has set up the first Dairy Industry Research Institute in China in cooperation with other professional institutions. It has also taken the lead to set up three-layer R&D system in the industry and hundreds of millions of RMB has been invested for new product development。
Yili has brought independent R&D to the Chinese dairy industry. After 4 years of research, Yili launched the Yili Shu Hua Low-lactose Nutrition Milk, the first milk tailored for lactose-intolerant Asian consumers, and Yili Satine Organic Milk, the first of its kind in China with the “pure natural quality” in European standards. But even more noteworthy is that together with several local and overseas nutrition organs, an in-depth research project was conducted on Chinese breast milk and the first Chinese breast milk databank was established. The research results have given rise to Jin Ling Guan Infant Formula. Afterwards, Yili continued to work with experts and founded the Mother & Infant Nutrition Research Center at the end of 2009. Subsequently, the White Paper of the Chinese Breast Milk Research, which is the first of its kind in China, was released. Since then, the Chinese dairy industry has ushered in systematic and regulated research on the Chinese mother & infant nutrition. Yili has also conducted China’s first clinical research in yogurt based on its Chang Qing products. The research has won the gold prize for Innovative Dairy Product with the Best Performance awarded by the International Dairy Federation (IDF) in 2010.
Through continuous technical innovation, Yili never ceases to build up its comprehensive core competitive advantages in all aspects to provide Chinese people with a happy and healthy life, thus trying to set the new code of ‘create in China’ for the world.
Low-carbon production for green development
As the leading enterprise of dairy industry, Yili regards prosperity of China\\\\\\\\'s dairy industry as its mission. After upgrading its technologies and products ahead of its Chinese counterparts, Yili is now dedicated to shifting the Chinese dairy industry from “rapid” development to “sound” development model. The Yili principle featured by “responsibility goes first”, and its philosophy of “green industrial chain” are steering Yili in its strategic development. With green production, green consumption and adhering to green brand development, Yili is spearheading the dairy industry in efforts to build the “green industrial chain” to ensure the Chinese dairy industry expands in a regulated, science-based and sustainable way.
As the representative of low-carbon and environment-friendly dairy producer as well as the pioneer of Chinese green economy in China, Yili has been fostering green economic development by being one of the greatest role models. In 2010, the average comprehensive energy consumption for each ton of Yili products was reduced by 6.79% compared with that in 2009. 62,000 tons of carbon dioxide reduction was also seen in 2010.
Yili is the first Chinese dairy producer that explores and uses renewable packaging materials providing consumers with healthy and organic dairy products. At present, the packaging materials Yili Group adopts are certified by FSC. Its major packaging raw materials come from forests with strict eco management. Yili endeavors to promote the use of green packaging materials in Chinese dairy industry in order to preserve forests and save the environment.
Yili has also adopted a seamless GPS tracing system that ensures the fundamental safety of its products. At the same time, Yili adopts green and eco-friendly logistics, for instance it is equipped with low emission trucks and delivery would be done at night in a short distance., which can alleviate the traffic congestion, save fuel and reduce emissions.
The Pioneer that Brought About the Healthy Development in the Industry
Responsible enterprise citizen
Yili Group is committed to becoming a responsible corporate citizen. Over the past 10 years, sees social responsibility as its first target to achieve, Yili Group grows under the concept of “thickness ahead of speed, the industry’s prosperity ahead of individual success and social values ahead of financial profits”. By doing so Yili promoted the concept of enterprise citizen among Chinese community by its sound operations, exemplary eco--friendly behavior and mutually beneficial cooperation with all communities. For three times in a row, Yili has won the title of the Best Chinese Corporate Citizen, thus setting up the standard for responsible corporations in the Chinese business circle.
Up to 2010, Yili has paid more than 10 billion Yuan tax on aggregate. Meanwhile, Yili has sponsored nearly RMB 800 million Yuan for many public welfare campaigns, such as Sunshine Love Campaign in Tibet, Love Lighting Way Home Campaign, Healthy China-Sunshine Community and so on. In addition, it has paid more than RMB 65 billion to cow farmers. More than RMB 2 billion is granted to milk cow farmers for them to purchase milk cows and improve their financial condition. During the 2010 Shanghai World Expo, Yili setup the “Green Community” public-interest micro-blog. Through engaging the consumers by conversation and interaction, Yili promoted green philosophy, conducted green activities and advocated green life.
Yili has drawn up the Emergency plan for Social Responsibility. The plan enables Yili to confront disasters quickly, readily and effectively. The dairy group has been quick in response in natural hazards such as flood in 1998, SARS in 2003, tsunami of Southeast Asia in 2005, snow disaster in early 2008, Wenchuan earthquake, draught in Southwest China in 2010 and Yushu earthquake. It channeled resources immediately and made donations to the disaster-affected areas.
Upgrading the Value Chain Steers Industrial Development
Since 2003, Yili Group, as a leader in dairy industry, has been steering the industry. The steady and robust growth momentum made it a representative of the industry. .
From January to September 2011, Yili realized an operating income of 29.201 billion Yuan, up by 24% compared with that of the same period last year. This operation income was equivalent to that of the annual revenue for 2010, stable number 1 in the industry. Key drivers of this growth are the constant development of dairy farms, new production features released from many newly-established plants and the stable growth of high-end products.
Yili takes the lead in upgrade its product portfolio, high-tech and high-valued premium products takes 40% in total sales , milk powder sales makes more and more contribution to operation income. By 2010, the sales of Yili ice cream and popsicles keeps No.1 position for continuous 17 years. The sales of Ultra High Temperature Sterilized Milk have been among the top in China for years. Since 2005, the sales of Yili milk powder and milk tea powder have been ranked No. 1 position in perspective category.
Brand upgrade for a brighter future
On December 20, 2010, Yili Group launched a consumer-centric brand upgrade campaign. Yili is not only a provider of health foods, but is also an advocate of healthy living and a leader driving the development of the Chinese dairy industry. The “green industrial chain” proposed by Yili is the engine of this campaign. Its implementation of the “Green Industrial Chain” has equally benefited industrial partners, local communities, society and nature. As a result, it helped to establish the “Green Ecological Circle” for the sustainable growth of the entire industrial chain. As Yili looks into the future, it is committed to achieve its vision of becoming a world-class healthy food manufacturer.
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